Touché On Guard for Your Business

Touché (Fr. pronounced \tooo – shaay, or Tü – śhay\), yeah, it is a funky name. It is used mainly in fencing to acknowledge a direct hit or generally to acknowledge a witty point. was born of real world experience to score a direct hit on the long-term care industry’s pain points and pitfalls. After you see Touché in action you’ll agree, Touché is On Guard for Your Business!

Andrew Powell

Vice President of Product and Business Development

Andrew has spent the vast majority of his career working in managed and long term care. From managing day-to-day operations, to driving business development initiatives, Andrew has extensive marketing and customer service experience. Regardless of the role, Andrew’s focus and passion has always revolved around serving the elderly, providing exceptional customer service, and cultivating strong working relationships with community partners.

Andrew graduated from Colorado State with a degree in Business Management. Despite his allegiance to the Rams, Andrew is an avid fan of the Green Bay Packers and Iowa State Cyclones. In his free time, Andrew enjoys spending time with his friends and family.

David L. Osthus


Born and raised in Clear Lake, Iowa, David has been in the long-term care industry as an owner, operator, manager, administrator, and consultant for over twenty years.  He is also a member of the Iowa Health Care Association, where he serves on the Fee for Service Committee.  David will tell you that Touché was created out of an industry wide need to become more efficient and cost effective in an increasingly difficult business environment. He also was tired of paying Jay’s legal bills.

J. Campbell Helton


Prior to jumping into Touché, Jay practiced law for over twenty years at the Des Moines’ firm Whitfield & Eddy, P.L.C.   Jay is a member of several local and national professional legal associations, and is enjoying his new role as Chief Legal Officer and cheerleader.  Jay is admitted to practice in both state and federal courts in Iowa and the United States Court of Appeals for the Eighth Circuit.